{"id":2989,"date":"2021-09-15T10:30:11","date_gmt":"2021-09-15T10:30:11","guid":{"rendered":"https:\/\/www.toocute.fr\/?page_id=2989"},"modified":"2025-07-16T09:20:18","modified_gmt":"2025-07-16T07:20:18","slug":"logo-la-vie-naturelle","status":"publish","type":"project","link":"https:\/\/www.toocute.fr\/index.php\/project\/logo-la-vie-naturelle\/","title":{"rendered":"Logo &#8211; La Vie Naturelle"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_fullwidth_post_title meta=\u00a0\u00bboff\u00a0\u00bb force_fullwidth=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_level=\u00a0\u00bbh2&Prime; title_font=\u00a0\u00bbWork Sans|300||on|||||\u00a0\u00bb title_text_align=\u00a0\u00bbcenter\u00a0\u00bb title_font_size=\u00a0\u00bb40px\u00a0\u00bb title_line_height=\u00a0\u00bb3em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|2px|2px|2px|2px\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_fullwidth_post_title][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbLatest Work Section\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb custom_padding=\u00a0\u00bb20px||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#000000&Prime; divider_weight=\u00a0\u00bb1px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb11%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00a0\u00bbSubtitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb30px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb35px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<p>La Vie Naturelle a souhait\u00e9 faire \u00e9voluer son identit\u00e9 visuelle \u00e0 travers un nouveau logo.<\/p>\n<p>Gr\u00e2ce \u00e0 un travail de recherche pouss\u00e9, j&rsquo;ai pu pr\u00e9senter 3 pistes cr\u00e9atives.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGallery\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#000000&Prime; divider_weight=\u00a0\u00bb1px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb11%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||10%||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22,%22background_color%22%93}\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.7em\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb43px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<h2>Logo LA VIE NATURELLE<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">Contexte<\/h3>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<p data-start=\"353\" data-end=\"609\"><em data-start=\"656\" data-end=\"674\">La Vie Naturelle<\/em> est une marque engag\u00e9e dans la sant\u00e9 naturelle et les produits bien-\u00eatre, \u00e0 destination d\u2019un public soucieux de son \u00e9quilibre physique et mental. Le logo d\u2019origine, vieillissant, ne refl\u00e9tait plus l\u2019\u00e9volution de la marque ni son positionnement actuel sur un march\u00e9 en forte concurrence (digitalisation, mont\u00e9e en gamme, exigences de transparence).<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">La probl\u00e9matique ?<a href=\"https:\/\/www.fi-courtage.com\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<p data-start=\"1059\" data-end=\"1130\">Le logo initial ne portait pas suffisamment l\u2019identit\u00e9 de la marque :<\/p>\n<ul data-start=\"1131\" data-end=\"1379\">\n<li data-start=\"1131\" data-end=\"1197\">\n<p data-start=\"1133\" data-end=\"1197\">Il manquait de modernit\u00e9 et de lisibilit\u00e9 en contexte digital.<\/p>\n<\/li>\n<li data-start=\"1198\" data-end=\"1261\">\n<p data-start=\"1200\" data-end=\"1261\">Il v\u00e9hiculait une image trop g\u00e9n\u00e9rique, peu diff\u00e9renciante.<\/p>\n<\/li>\n<li data-start=\"1262\" data-end=\"1379\">\n<p data-start=\"1264\" data-end=\"1379\">Il n\u2019incarnait pas pleinement les valeurs profondes de la marque : <strong data-start=\"1331\" data-end=\"1378\">nature, sant\u00e9 holistique, \u00e9thique, s\u00e9r\u00e9nit\u00e9<\/strong>.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">Objectifs<\/h3>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<ol>\n<li style=\"text-align: left;\"><strong>Aligner le logo avec les valeurs de la marque :<\/strong> authenticit\u00e9, transparence, nature, sant\u00e9 et \u00e9quilibre.<\/li>\n<li style=\"text-align: left;\"><strong>Cr\u00e9er une identit\u00e9 visuelle coh\u00e9rente<\/strong>, apaisante mais affirm\u00e9e.<\/li>\n<li style=\"text-align: left;\"><strong>Renforcer la reconnaissance de la marque<\/strong> sur les supports num\u00e9riques et imprim\u00e9s.<\/li>\n<li style=\"text-align: left;\">Assurer une <strong>bonne lisibilit\u00e9<\/strong> sur tous les formats (mobile, packaging, r\u00e9seaux sociaux\u2026).<\/li>\n<li style=\"text-align: left;\"><strong>Gagner en cr\u00e9dibilit\u00e9 et en \u00e9motion<\/strong>, en se rapprochant des attentes du consommateur actuel (\u00e9co-responsabilit\u00e9, minimalisme, douceur).<\/li>\n<\/ol>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">La cible<a href=\"https:\/\/www.fi-courtage.com\/\" target=\"_blank\" rel=\"noopener\"><\/a><\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<ul>\n<li>Clients fid\u00e8les et nouveaux visiteurs du site.<\/li>\n<li>Consommateurs engag\u00e9s : personnes soucieuses de leur bien-\u00eatre, de leur sant\u00e9 globale, de la qualit\u00e9 des produits<\/li>\n<li>Professionnels de sant\u00e9 partenaires, acteurs du bien-\u00eatre<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb100px||||false|false\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">Processus cr\u00e9atif<\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<ul>\n<li>Audit visuel de l\u2019ancien logo et de ses usages<\/li>\n<li>Benchmark concurrentiel dans le secteur sant\u00e9\/bien-\u00eatre<\/li>\n<li>D\u00e9finition de mots-cl\u00e9s visuels (douceur, \u00e9quilibre, naturalit\u00e9, lumi\u00e8re, fluidit\u00e9\u2026)<\/li>\n<li>Cr\u00e9ation de pistes graphiques explorant plusieurs axes (typographique, symbolique v\u00e9g\u00e9tale, abstraction, modernisation)<\/li>\n<li>D\u00e9clinaisons test\u00e9es sur plusieurs supports (web, packaging, print) pour validation<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_bottom=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">Date de r\u00e9alisation<\/h3>\n<p style=\"text-align: left;\">2024<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\"><\/h3>\n<h3 style=\"text-align: left;\">LIEN VERS LE SITE<\/h3>\n<p>\ud83d\udc49 <a href=\"https:\/\/www.la-vie-naturelle.com\/\">www.la-vie-naturelle.com<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<h3 style=\"text-align: left;\">Outils utilis\u00e9s<\/h3>\n<ul>\n<li data-start=\"1863\" data-end=\"1897\" style=\"text-align: left;\">Travail strat\u00e9gique : Notion, Miro (brainstorming s\u00e9mantique, moodboard collaboratif)<\/li>\n<li data-start=\"1863\" data-end=\"1897\" style=\"text-align: left;\">\n<p data-start=\"1865\" data-end=\"1897\">Design vectoriel : Illustrator<\/p>\n<\/li>\n<li data-start=\"2984\" data-end=\"3029\" style=\"text-align: left;\">\n<p data-start=\"2986\" data-end=\"3029\">Adobe Photoshop (mockups de pr\u00e9sentation)<\/p>\n<\/li>\n<li data-start=\"1863\" data-end=\"1897\" style=\"text-align: left;\">Livret de pr\u00e9sentation :\u00a0 Indesign<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; 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_builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbTitle\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; text_font=\u00a0\u00bbWork Sans|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#333333&Prime; text_font_size=\u00a0\u00bb16px\u00a0\u00bb text_line_height=\u00a0\u00bb1.9em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb700px\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb10%||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb4%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-b6d30afb-6a9a-406f-a794-67b00d606a34%22:%91%22background_color%22%93}\u00a0\u00bb]<ul>\n<li style=\"text-align: left;\">Un<strong> logo plus moderne, \u00e9pur\u00e9 et lisible<\/strong>, fid\u00e8le \u00e0 l\u2019identit\u00e9 de marque<\/li>\n<li style=\"text-align: left;\">Un <strong>symbole \u00e9quilibr\u00e9 et organique<\/strong>, exprimant l\u2019harmonie entre l\u2019humain et la nature<\/li>\n<li style=\"text-align: left;\">Une <strong>typographie plus douce<\/strong> mais structur\u00e9e, \u00e9vocatrice de soin et de professionnalisme<\/li>\n<li style=\"text-align: left;\">Un <strong>rendu coh\u00e9rent<\/strong> avec l\u2019univers visuel du site et des supports de communication<\/li>\n<li style=\"text-align: left;\">Une <strong>identit\u00e9 plus solide, porteuse de valeurs\u00a0<\/strong><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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